Thursday, October 22, 2015

All about Nest Reality

Companies today go through great lengths to seem "hip" for their audiences. It is very important from a marketing perspective. The better you appeal to others the more likely your audience is to seek your business. Nest Reality is one such business that strives to stay afloat on the shifting sea of trends.
They are a Real estate brokerage company here in Wilmington, North Carolina who have done a fairly good job of building a positive online presence.

Nest Reality tries to set itself apart from other real estate companies by holding on a charming old-fashioned integrity in a business world that seems increasingly cut-throat. The seek to appeal lighthearted and trustworthy to their audience and in their philosophy towards the reality business. Transparency and the feeling of starting a relationship are qualities they seek to provide for their clients.

Ryan Creclius, whom himself works for Nest Realty had this to say in an interview. "It's a high tech world we live in, but at the end of the day, shaking hands at the end of the real estate transaction's very important."
A few of the many Nest Realty agents, each with their own bios.

The beginning to the Nest Realty Agents page.

What Nest seeks above all else is to appear credible to their clients, and not just credible as a successful brokerage, but as a fun and honest company. So far, in my analysis they seem to be doing a fair job of that. Their website http://www.nestrealty.com/wilmington/ projects an approachable  credibility. It is very simple with crisp clean colors. They feature detailed bios about all their agents humanizing them to make their company seem more approachable.

From the analysis I've gathered so far, Nest Realty seems to be doing okay in the appeal department. With my experience It will be challenging to find anything worth improving. Though I'm sure nest will be open to whatever I can find.

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