Nest Realty Reasearch

Hello everyone, as part of my service learning project, I am here to present some of the research I’ve collected so far involving realty and social media. My initial question was very broad because I’m still not sold on exactly what the best facet of improvement could be for Nest Realty. Though I have a few ideas.

Right now, I want to focus on their competition. What social media outlets, strategies and/or exercises are other realty companies using to their advantage. For one thing, some realty companies seem to be making social media activity and know-how not simply a company endeavor but an employee one as well. On February 8, 2010, Prudential California Realty began a six month training and support program designed to assist agents leverage new social media (Business WireFeb). At the time these “new” channels were Twitter and Facebook, which have since grown to become some of the most well used social media apps to date. Focusing on the agents could allow Nest Realty to ensure their agents are familiar with the latest social media and that they gain effective strategies to engage their audience.

Nest currently utilizes two primary social media apps, Facebook and Instagram, where they have a fairly strong following. As I mentioned in a previous blog, Nests strategy so far has been to focus on the quality of their posts and their own ethos as opposed to the number of posts. They want to give off a friendly, old-fashioned vibe to their audience, and for the most part they do a pretty good job. However, their social spread seems a bit thin for a business. Many of my classmates feel as though Nest should spread out into twitter, which i is incredibly popular, though there is some concern with how well the twitter dynamic would fit with Nest’s current publicity practices. I myself have another suggestion: Pinterest

“Best-selling author and media training expert Susan Harrow understands this challenge and believes that out of the endless list of social media channels to explore; Pinterest should be at the top.” Pinterest is a “visual discovery tool,” popular among young adult and college age women, that allows users to search and “pin” images and ideas related to all their interests. It is very similar to Instagram and would fit well within Nest’s current Social Media appeal.  Pinterest is the ideal place to post pictures of houses and property and it has the potential to accommodate a lot popularity with it’s hashtag #lovewhereyoulive. Given that Nest is a realty company I feel they couldn’t go wrong with experimenting with Pinterest.

Works Cited

"Prudential California Realty Launches Six-Month Agent Social Media Training and Support Program." Business WireFeb 08 2010. ProQuest. Web. 24 Oct. 2015

"The Power of Pinterest: 5 Tips on how to use Pinterest for Your Small Business." PR NewswireJan 21 2015. ProQuest. Web. 24 Oct. 2015